Tupperware Case Study

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Challenge

Ever the innovator, Tupperware sought to improve the design of their famous product for consumers who need more flexibility in their storage.Problem: Many people devote an entire cabinet to storage bins, yet they have trouble finding a container that is the right size. And when they do, they have trouble finding the lid that fits. Tupperware wanted to help users consolidate and quickly find matching lids and bases.

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Process

Discover: Analysis Becomes Insight

To optimize storage flexibility, the Tupperware containers needed to be malleable. Everything that transformed itself was included for study. A diversity of inspirations like the Chinese takeout box, origami, bendable straws to even spring-loaded mechanisms were explored. Many of the ideas were rough-prototyped, from whimsical to mechanical. The winning concept was derived from drainage pipes, with the accordion-style bend.The new design is color-coded, so it’s easy to quickly locate the right size container and finding the corresponding lid is a snap.

Design: Insights Become Ideas

frog delivered design prototypes and design-for-manufacture (DFM) direction to Tupperware for engineering intent. The end product is the efficient, flexible FlatOut!™ Tupperware series. It has completely watertight seals and can be stacked like plates into a dishwasher and washed flat.

Deliver: Ideas Become Reality

frog delivered design prototypes and design-for-manufacture (DFM) direction to Tupperware for engineering intent. The end product is the efficient, flexible FlatOut!™ Tupperware series. It has completely watertight seals and can be stacked like plates into a dishwasher and washed flat

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Result

In December 2004, FlatOut!™ was named by Fortune magazine as one of the Best 25 products of the Year. The containers were also awarded a Good Buy Award by the Good Housekeeping Institute, named “Product of the Year 2005″ by the German Consumer Plastics Institute, and garnered an IDEA (Innovative Design Excellence) Award from BusinessWeek.Rubbermaid has recognized the innovations made and have recently released products with a similar design.

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2 Comments»

  tr wrote @

just wondering…there is no mention of frog design in the IDEA award credits for this container. Also no mention of frog design in the pending patents files by dart(tupperware)(?) Who did what?

…and arch-rival rubbermaid just copies it?!

  gusti ayu wrote @

please, giv e me design of tupperware, i want to make a banner for my bussines in party tupperware. thaks alot


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