The Best Global Brands 2006


Coca-Cola remains number one
Design can lead to a clear increase in value and success in the international market, if it is integrated as a fundamental factor in business strategy and brand management. Together with Interbrand, the leading global brand consultancy, Business Week has published the annual ranking of the 100 most valuable global brands (measured in US dollars) for the sixth time in a row. Once again, Coca-Cola remains number one with an estimated value of US$67 billion this year.

With its script logo and bottle design the brand has become famous and distinctive everywhere in the world. Coca-Cola has also managed to communicate its brand in a highly successful way and constantly adjusted to the respective situation – an achievement which no other company appears to have made with comparable success.This year’s ten top brands are: Coca-Cola (1), Microsoft (2), IBM (3), GE (4), Intel (5), Nokia (6),
Toyota (7), Disney (8), McDonald’s (9) and Mercedes (10). Google, Starbucks, eBay, Motorola, Hyundai, BMW and UBS recorded the largest increases in brand value; Gap, Ford and Kodak the highest losses.