Product Ventures – 2


Old Spice Red Zone (Procter & Gamble)

SITUATION: Red Zone is targeted at a new market segment known as the Image Manager.
CHALLENGE: The new design had to transcend the category’s banality, but within existing manufacturing line constrains the team should create an upscale design for a brand extension aimed at young, hip segment.
SOLUTION: PVL designed a tapered form with an uninterrupted visual line from body to cap as well as the illusion of assembled parts. A sleek profile and clever allocation of materials elevates a commodity product to salon permium. Tow-stage injected molding gives the illusion of an expensive package.
—————————————————————————————————-
Transcend :برتري يافتن، سبقت گرفتن يك محصول از سايرين Banality:پيش‌پا افتادگي Constrain: محدوديت
Tapered:باريك شونده، مخروطي شده Illusion:فريب بصري، خطاي حسي
Sleek: نرم، براق، صيقلي Elevate:ارتقاء سطح ، بالا بردن Iinject:تزريق كردن Molding: قالبگيري
Commodity product: كالايي كه مقدار عرضه آن محدود و وابسته به تقاضاي بازار است


Advertisements

No comments yet»

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s