Product Ventures – 1

Xtreme 3 Razor (Schick)

SITUATION: Schick decided to create a new ‌niche market based on their innovative extended life 3-blade technology.
CHALLENGE: To design a new extended-life disposable razor handle assembly with a premium look and feel.
SOLUTION: PVL designed a superior ergonomic handle with non-slip rubber, which proved to be an aesthetic solution that speaks to the market positioning of an “extreme” shave.

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Extended-life products:محصولاتي كه در طراحي آنها افزايش طول عمر استفاده يا مصرف در اولويت قرار گرفته است

Disposable products: محصولاتي كه پس از استفاده دور انداخته مي‌شوند

Consumer products: محصولاتي كه پس از مصرف دور انداخته مي‌شوند، محصولات مصرفي

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