Case study – 1

This is the idea stage where the product takesshape. Designers organise meetings in which weencourage brain storming between all the people involved. They try to arrive quickly at general definitions of the product, explore solutions to the brief and demonstrate immediately their workability. Constantly referring to the client ensures that resultsare co-ordinated with the product specification. The design team works with sketches andrough models to communicate the design direction. As new ideas are developed they are incorporated in the development process.

Design team considers that it is extremely important to present aesthetic solutions in the initial stages of the development process so that the client has an immediate idea of the way we are thinking. They actively worked with Pro/Designer creating 3D computer models.Pro/Photorender makes it possible to create realistic images. At this stage they were thinking about the importance of finishes and materials. Communication between various groups ensured that the direction was clear and that everyone has been in a position to understand the feel they were giving to the product.


Working closely with their prototyping workshop, they construct 3D models to show to the client. These models are milled or in some cases constructed with rapid prototyping methods but in any case, always mathematically controlled. Showing the client models in the early stages helps them to understand clearly the design intention and allows for an easy flow of the development process. With the use of PTC software they have been able to develop a way of working which considerably reduces the time involved in building 3D models.


With the client’s approval, team enters the 2nd elopment cycle. The initial information of sizes and components can now be upgradedto complete 3D engineering so that the development and the design of the product becomes an integrated process. At this stage they are working with Pro/D and Pro/E as though it is one single software. For some clients the design team will transform mechanical 2D information into 3D drawings. They are also able to prepare 2D or 3D mechanical drawings for pc boards and keyboard rubber mats, to give just two typical examples. All the information regarding the inside and outside of the product has now been collected and worked on as a single entity.

Eeveryone has updated information. When the information is consolidated at the end of the first phase of mechanical drawings, The design team gives mathematical data to their outside suppliers for the construction of a first working prototype.As the pieces become available, team works together with the client to assemble and check. At this stage the client has a prototype at his disposal for the first cycle of testing.

The final stage. Design studio organizes there vision of all information for tool construction. All files are accompanied by 2D reference drawings which most of our tool makers prefer to have.

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